About us

For the youngest and those who want to return to their childhood!

It is hard to believe that BOBI is a mystery to anyone anymore. It is a well-known brand name on the market, which attracts people of all ages , especially children , but also those people who want to return to their carefree childhood.

The story of the famous BOBI, which is an equivalent of all types of salty snacks, began in the 1960s when it was produced as the first product of that kind in this region by Sloboda. Extruded snacks food production line and the BOBI brand was, until 2006, owned by a factory in Osijek called Karolina, which later on became a member of the Lorenz Bahlsen Snack World Group. In May, 2014 the BOBI brand was taken over by BOBI SNACKS Ltd., headquarted in Osijek. Since then, BOBI has gained many thrilled consumers of all ages.

BOBI has a strong competitive position thanks to its long tradition and high quality. BOBI SNACKS Ltd. takes excellent care of their consumers and will continue going in that direction in order to constantly make the new generations happy.

Facts you might not have known about BOBI

  • We have been present on the market since 1964. We were the first company to start the production in this segment.
  • One of the main reasons for the popularity of BOBI sticks is that they were the first snacks of that kind to be produced on the territory of the former Yugoslavia.
  • Our packaging has been attracting customers since 1977, when we won the OSKAR packaging award for BOBI flips on the Zagreb international autumn fare.
  • Through the years, Bobi has become a brand name for snacks in many areas.